来自加拿大代写的顾客授权发布的Market Intelligence，MKT5001作业要求片段，我们不会发布MKT5001的answer在网站，我们曾经写过MKT5001及相关的Market Intelligence写过很多作业，考试，如果你也需要代写这个课程的作业请联系客服WX:QQ 5757940 ，代写人的代写服务覆盖全球华人留学生，可以为CA的学生提供非常准时精湛的服务，小作业assignment代写、essay代写享适时优惠，project、paper代写、论文代写支持分期付款，网课、exam代考预约时刻爆单中赶紧来撩。
作为计划正式评估的一部分，您需要提交市场情报报告和演示。请参考您的学生手册，了解课程评估计划的详细信息以及准备和提交作业的一般信息。学习结果：完成本模块后，您应该能够将买方行为（B2C和B2B）的概念与采购决策过程联系起来.
As part of the formal assessment for the programme you are required to submit a Market Intelligence report and presentation. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.Learning Outcomes:After completing the module, you should be able to ,Relate concepts of buyer behaviour (B2C and B2B) to the purchase decision-making process2
Task:
Assignment Brief
As part of the formal assessment for the programme you are required to submit a Market Intelligence report and presentation. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.
Learning Outcomes:
After completing the module, you should be able to:
1. Relate concepts of buyer behaviour (B2C and B2B) to the purchase decision-making process
2. Understand the importance of reliable market intelligence to support decision making.
3. Analyse an organisation’s use of market research techniques
4. Evaluate appropriate survey instruments to measure customer satisfaction
5. Examine appropriate techniques to assess market size and future demand In a report format you are to devise a marketing intelligence report for your marketing manager who is considering branching out into wearables, based around researching the developments in wearable technology (the above article provides a starting point only in this respect). In your report and presentation follow the format and sections below:
1. Produce an Executive Summary– Give a summary of the report for the manager. Include the main findings and recommendations from your research here. Link this to the PowerPoint presentation in the appendix in readiness to cascade to senior management.
(150 words) (5 marks)
2. Write an introduction – Research the size and trends in the market for wearables using at least three different sources of credible secondary information (utilising, for example the EBSCO database). You must in addition by way of conclusion comment upon the validity and reliability of these sources. (450 words)(15 marks)
3. The main report will comprise of the following:
i. Research and explain the importance of reliable market intelligence in supporting organisational decision making, and examine appropriate techniques to assess market size and future demand that can be of use in deciding whether or not to expand into the wearables market.
ii. Analyse the importance of an understanding of buyer behaviour including the stages of the buyer decision process from both a B2B and B2C viewpoint as well as motivations in terms of the adoption of wearable technology again from a B2B and B2C viewpoint.
iii. Organisations wishing to research the market need to understand the value of various market research techniques including primary and secondary methods as well as aspects such as sampling frames. Provide an explanation and critical analysis of different market research techniques available to the organisation and recommend those that you feel most appropriate to this scenario
iv. Evaluate market research techniques for measuring customer satisfaction goingforward in terms of their effectiveness and practicality.
If you are a student from an English-speaking country, please feel free to contact us at [email protected] and we will provide you with an excellent writing service.
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