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要素1：产品/组织的营销策略-60%L03、L04、LO5提交第7周1500对于要素1，您需要为新市场接受的给定产品或服务创建和分析营销策略。在这样做的过程中，你将评估与给定或选定情况相关的理论和模型，以制定合适的营销战略，不要忘记遵循可持续营销的原则和社会责任问题的重要性。。。
Task:
Element 1: Marketing Strategy for product / organisation - 60% L03, L04, LO5 Submission Week 7 1,500 For element 1, you are to create and analyse a marketing strategy for a given product or a service that would be accepted for a new market. In doing so, you would be evaluating the theories and models relevant to a given or chosen situation in creating a suitable marketing strategy, not forgetting to take on board the principles of sustainable marketing and social responsibility issues impacting on global businesses .
Element 1 Marking Criteria:
Assessment criteria Maximum Marks Introduction and Background —The introduction should include among others the following information. The purpose of the plan, what the marketing plan aims to achieve and the background of the organisation including the mission and vision. 10% Analysis of the organisation's current situation using the relevant marketing theories and models 30% Evaluation and Critical Discussions of the internationalisation theories and the market entry issues. 30% Application of the relevant theories and concepts to the relevant marketing mix to be discussed 20% Presentation style and format, Professionalism and contribution to group work.
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